Web13 See e.g. Suman Basuroy, Murali Mantrala and Rockney Walters, “The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence” (2001), 65 Journal of Marketing 16. But see Richard Gooner, Neil Morgan and William Perreault, “Supplier Influence on Retail Category Management” (Study presented WebTo explain these reactions Oliver Heil and Rockney Walters investigate competitive market signals associated with new product introductions and the reactions of competing firms to the signals. The authors empirically test the hypothesized linkages among three market signals—hostility, consequences and commitment—and competitive reactions using …
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Suman Basuroy, Murali K. Mantrala, & Rockney G. Walters The …
Web1 Jan 1997 · Rockney G. Waiters (Ph.D., Purdue) is an Associate Professor of Marketing at Indiana University in Bloomington. He is interested in signaling and retailing issues and … WebRockney G. Walters is Associate Professor of Marketing, School of Busi-ness, Indiana University. The author thanks the Editor and three anon-ymous JM reviewers for their … WebExecutive Committee. The executive committee will include wide participation from an array of faculty, students, staff, alumni, community partners, and other key constituencies. It will be supported by multiple working groups of highly engaged stakeholders with knowledge and experience relevant to their charge—student success and opportunity ... famous people from pampa tx